Wednesday 12 June 2013

A New Era For Free To Play?

Leading MMO game RIFT has today become free to play. Since its release in March 2011 the game has continuously thrived, despite the expected annual decline in subscribers. Today marks another step towards the gradual decline in subscription MMO's as since the the establishment of the free to play microtransaction model, in recent years the popularity of games such as RIFT and World Of Warcraft have declined due to the implementation of these more affordable models. So perhaps the introduction of this business model may lead Trion Worlds, developer of RIFT, to large successes in future. Not only will this Triple-A MMO likely become a leader in the Free To Play market, due to its large success as a Pay to Play game, but it may become the leader of the market itself, prompting the likes of Blizzard and CCP Games to adapt their own behemoths to match this payment model.

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